ABOUT
US
Atlantis Foods is one of South Africa’s largest seafood distribution companies, offering a full range of products.
We source, process and pack a wide variety of seafood, from raw material to value-added and ready-to-eat, including hake, prawn, specialty seafood, crumbed and battered products, squid, pangasius and salmon.
Atlantis Foods supply a broad range of seafoods to wholesalers, food service customers and some of the biggest names in the retail industry.
Through our wide range and extensive distribution network, we’ve been instrumental in growing the seafood category through most of the major retailers in the country, increasing accessibility to affordable seafood products for all South Africans.
MAKING SEAFOOD
ACCESSIBLE TO EVERYONE

SEAFOOD
INDUSTRY EXPERTS

Our management team has been operating in the seafood industry for over two decades and through their unwavering passion and determination, the business has grown into the country’s leading seafood industry expert. We are constantly challenging ourselves, developing, innovating, improving and thinking about how to evolve and grow our business – and yours. Atlantis Foods’ strategic partnership with the factories in Atlantis provides many opportunities for product development and innovation.
OUR VISION
To continue to be a highly respected, world-class food company, operating to the benefit of our customers, suppliers, employees and shareholders.
WHAT WE STAND FOR
We believe in collaboration, innovation and quality, and always strive to excel.
OUR VALUES
Persistent focus on our customers’ needs
• Passion and drive
A company-wide passion for what we do
• A can-do attitude
We are driven to deliver
HISTORY /
TIMELINE

1995
FOUNDED
- Breco Seafood is founded

2003
SUPAPACKERS
- Supapackers is founded in Southern Africa as a seafood processing and packing facility.

2006
SEAFOOD PROCESSING PLANT
- A seafood processing plant is established to increase the business’ value proposition to both local and export customers.

2011
MASCATO INVESTS
- Mascato, a Spanish fishery and marketing company, becomes a minority shareholder, which allows the company to access new markets and gain access to quality products.

2012
SUPAPACKERS
- Supapackers expands its retail business to serve major retailers in South Africa.

2015
LONRHO
- Lonrho, the Pan-African investment company, becomes a minority shareholder through the successful merger of Lonrho’s local seafood retail business, Oceanfresh and wholesale business, Fish on Line

2016
NAME CHANGE
- The name of the company changes from Supapackers to Atlantis Foods

2016
ATLANTIS WORKERS TRUST
- Atlantis Seafood Products is sold to the Atlantis Workers Trust in a BEE transaction in which 100% of the factory’s economic rights are transferred to the local community

2017
ATLANTIS FOODS AND BRECO SEAFOODS MERGE
- Atlantis Foods merges with well-known seafood importer and distributor Breco Seafoods; this provides expertise in seafood procurement, trading, cold storage, logistics, and capital strength.

2019
KHANYISILE FISHING
- Khanyisile Fishing is sold to the Employee Trust

2021
OPERATIONS
- Operations are consolidated and streamlined for rapid expansion

2022
SNOEK WHOLESALERS
- Atlantis Foods acquires Snoek Wholesalers

2023
Partnership with OTGS
- Announce sales and marketing agreement with the pioneering plant-based food company, On The Green Side.

sustainability
We are committed to operating in a way that is both economically and ecologically sustainable. This starts with responsible sourcing that respects the ocean habitat and the human capital involved in the process. We comply fully with the MSC/ASC Chain of Custody Standard, which ensures that our products are traceable and separated from non-certified products.
In 2012, we joined the WWF-SASSI Retailer/Supplier Participation Scheme and are committed to procuring seafood sustainably via their large network. Through continual collaboration with WWF- SASSI, we are able to make sustainable choices and add our voice to the global call for suppliers to improve their sustainability too, including their fishing methods.
QUALITY STANDARDS
AND ENVIRONMENTAL
POLICY
All products are sourced, caught and/or processed by vessels and in factories which are compliant with applicable local legislation. The majority are EU approved from catching all the way through to Hazard Analysis Critical Control Point (HACCP) and National Regulator for Compulsory Specifications (NRCS) approved factories and storage facilities. All local suppliers and foreign sourced products are tested locally by the NRCS (among the highest standards globally). Without exception, every container is tested, and a certificate of compliance is issued by the NRCS. Our large supplier base is built on long term relationships and all our products are received from trusted, registered, quota- and permit-holding sources.


TRANSFORMATION
We believe transformation should be about making a truly meaningful contribution, rather than just ticking boxes. And that’s exactly what we did in 2016, when Atlantis Seafood Products was sold to the Atlantis Workers’ Trust. This broad-based BEE transaction resulted in 100% of the company’s economic rights being transferred to the Atlantis community members, the majority being previously disadvantaged black women. In 2019, we took it one step further and sold Khanyisile Fishing to the Khanyisile Employee Trust in another broad-based deal. This again had a huge impact on the Atlantis community, improving livelihoods and facilitating economic upliftment.
Certifications
and accreditations
Compliance is extremely important to us, and food safety is one of our pillars. Our distribution arm, Atlantis Seafood Distributors, holds an FSA (Food Safety Assessment) certificate for the cold stores in Montague Gardens, along with MSC/ASC (Marine Stewardship Council / Aquaculture Stewardship Council) chains of custody. Our strategic factory partners in Atlantis comply with the highest food safety standards certifications, including HACCP, EU accreditation, IFS (International Featured Standards), Halaal, Kosher, MSC/ASC chains of custody, OHS and the Spanish Retail Decalogue food safety criteria.

Management
profiles
Luis Figueiredo
Group Chairman
Luis has been operating in the seafood industry for over 31 years. His family’s fishing history began with the operation of five fishing vessels in Angola in the 1960s. In 2003, Luis and his brother Sergio’s entrepreneurial skills and vast experience in the processing and production of seafood led them to start Supapackers, now known as Atlantis Foods Holdings. Today, as the Chairman of Atlantis Foods, Luis remains committed and passionate, not only about the business, but also about the industry in which it operates.
Neil Pascall
Group Vice-Chairman
Neil’s career started at Federal Marine as the Management Accountant. In 1996, he took a position as Financial Manager at Breco Seafoods, at that point a privately owned and unknown seafood trading business. In 1999, Neil became a shareholder and in 2001 he was a key player in a management buyout. Over the years, he has been involved in numerous aspects of the business, including financial, logistics, and sales and procurement. After Breco Seafoods was sold to Atlantis Holdings in 2017, Neil was convinced to stay on during the handover process. He decided to buy a share of the business in early 2020 and became part of the exco team.
Severiano Campos Pelaez
Managing Director
Severiano holds a Bachelor’s degree in Economics from Universidad de Vigo, Spain, and a Masters in Financial Markets from Universidad Pompeu Fabra in Barcelona.
With a robust background in the fishing industry dating back to 2012, he spent three years in Namibia before transitioning to South Africa. Most recently, he was the General Manager for Grupo Iberconsa in South Africa.
Severiano is dedicated to promoting sustainable fishing practices and driving substantial business growth.
Ferdi Oosthuizen
FInancial Director
Ferdi is a registered CA(SA) and holds an MBA from the UCT Graduate School of Business. After completing his articles at PricewaterhouseCoopers, he joined Media24 where he grew to hold senior positions such as acting CFO of the Media24 Magazines Division. In 2017, he accepted a position at Atlantis Foods as Head of Finance and was promoted to Financial Director at the end of 2017 upon completion of the merger with Breco Seafoods.
Dean Stacey
Retail & Foodservice Sales & Procurement Director
Dean took his first position in the fishing industry at Lusitania Fishing processing facility in 1998 as factory manager. In 2002, he accepted a position as manager SCRL, Cold Store and Quayside at Premier Fishing, eventually in the role of Group Logistics manager (SCRL, WCRL, Squid, Hake, Abalone and Cold Store) and Managing Director of Premier Fresh. Dean joined Fish On Line as a director and shareholder in 2008, taking responsibility for the procurement and sales. When Lonrho bought a 51% share in Fish On Line in 2011, Dean stayed on as director and shareholder, becoming the MD by the time he left in 2015 to join Breco Seafoods as the business development director. As the current Sales & Procurement Director, he is a dedicated and well-connected industry specialist.
Robert Zive
Wholesale Sales & Procurement Director
Robert Zive joins Atlantis Foods as a director after having spent 26 years in the fishing industry. He has spent last seven years as the managing director of Snoek Wholesalers.
Robert kicked off his career at Snoek Wholesalers in 1996 after earning his Bachelor of Business Science at UCT. In 2002 he started Blue Atlantic Trading as a subsidiary of Snoek Wholesalers where he initially served as the Sales Director, eventually rising to the position of Managing Director. In 2017, Blue Atlantic Trading merged with Snoek Wholesalers and Robert was appointed Managing Director. As a people-oriented leader, Robert values his long-standing relationships in the industry and stresses values such as integrity, transparency and resilience as most central to his ethics in business. Robert has taken part in several endurance events such as Comrades and Iron man, and describes these events as mental, rather than physical, challenges.
Barend Engelbrecht
Atlantis Foods General Manager
Barend Engelbrecht, Atlantis Foods General Manager, who has a passion for mentorship, subscribes to service leadership and values teamwork, loyalty, and authenticity.
Barend started his career in sales and management, working across various industries. Over the last 25 years, he has held senior management positions in established businesses covering a range of industries, including coatings, construction, and the food industry.
His extensive management experience is underpinned with a BEcon Degree from Stellenbosch University and a postgraduate certificate in management from Henley Business School.
Kubie Pieterse
Wholesale Sales Manager
She is our spirited Wholesale Sales Manager. Kubie has been with Breco Seafoods, which later became Atlantis Foods, for 18 years!
She started her career in the fishing industry by at a deep-sea trawling company, gaining valuable knowledge of the fisheries sector in KwaZulu-Natal.
Her career path includes positions at Lusitania Food Products in Durban and Sea Harvest Corporation, covering the coastal regions of KZN and Eastern Cape.
Luiz de Gouveia
Retail Sales Manager
A passionate sports supporter and former law enforcement officer, Luiz worked in business of fishing for 20 years, getting involved in numerous fishing and seafood operations in Mozambique, Durban, Elands Bay, and Lamberts Bay.
In 2015, he joined Supapackers as the retail sales manager, leading his team to outstanding growth over the following seven years.
Michelle Geldenhuys
Key Account Sales Manager
Michelle Geldenhuys joins us from Snoek Wholesalers as Key Account Sales Manager.
Coming from a family of fishing industry veterans, Michelle started her career in the cold store. She quickly moved into sales, eventually settling into a procurement position at Lusitania Food Products, a company and position she thoroughly enjoyed.
After 12 years with Lusitania, she took up a trading position at Blue Atlantic Trading and enjoyed the family environment so much that she stayed for 14 years. Blue Atlantic Trading merged with Snoek Wholesalers in 2017.
Michelle loves nurturing her client relationships and describes herself as loyal, dedicated and organised.
Andre Cloete
Procurement Manager
Andre is our Procurement Manager, who is passionate about building effective service-oriented teams based on robust process, clear objectives, and relevant analytics.
He started his career in management consulting and project management but over the past 20 years, he has been focused on FMCG supply chain management, mostly in the food and beverage space.
Andre’s tertiary education includes a BA Degree with Honours (cum laude) along with a BCom specialising Logistics.
Karen van Wyk
Financial Manager
Karen van Wyk is our reliable and committed Financial Manager. She is passionate about numbers and has a particular interest in how a small change can often have a major impact.
As a qualified CA, Karen worked in the auditing industry for the first few years of her career, followed by some time in the private sector.
In the decade up until 2021, Karen gained experience in a number of industries, including laboratory equipment, luxury food, fishing, and home security.
Sadiqa Fredericks
quality and new product development
Sadiqa Fredericks, an energetic and highly motivated professional, demonstrates unwavering commitment to learning and personal growth. With a cum laude Bachelor of Technology in Food Technology, a diploma in General and Industrial Psychology, and an ISO9001 lead auditor’s course, she’s a valuable asset.
Currently heading quality and new product development at Atlantis Seafood Distributors, Sadiqa’s career spans impactful roles in microbiology, quality management, and production. Actively contributing to the SABS T0234 committee, she is also pursuing a law diploma, showcasing her dedication to continuous improvement.
Leon Nebbe
Operations Manager
Meet Leon Nebbe, our Operations Manager with 29 years of diverse experience in FMCG. Starting as a trainee manager, he discovered a passion for transport and logistics, including several years in sales.
Leon excels in the technical aspects of the business and finds fulfilment in building exceptional teams.
Outside work, he enjoys watching the Proteas and Bokke on Saturdays and indulges in steelwork during his spare time.
Carla Mostert
Financial Accountant & Business Partner
Carla Mostert, our Financial Accountant & Business Partner, holds a BCom in Financial Accounting, BCom Honours in Management Accounting, and is a Chartered Management Accountant (CIMA).
With experience ranging from South African SMEs to a London-based firm and a solar company, Carla’s passion lies in automating processes for enhanced focus on analytics and model building.
Celeste Krause
Human Resources Manager
Celeste Krause is a seasoned Human Resources Manager with a National Diploma in Human Resources Management and over 15 years of experience in the human capital sector.
She is adept at handling diverse tasks, maintaining composure under pressure, and negotiating effectively. With a deep understanding of employee needs, Celeste excels in matching the right talent to the right roles, driving organisational success and fostering a positive workplace environment.