Atlantis Foods is one of South Africa’s largest seafood distribution companies, offering a full range of products.
We source, process and pack a wide variety of seafood, from raw material to value-added and ready-to-eat, including hake, prawn, specialty seafood, crumbed and battered products, squid, pangasius and salmon.
Through our wide range and extensive distribution network, we’ve been instrumental in growing the seafood category through most of the major retailers in the country, increasing accessibility to affordable seafood products for all South Africans.
ACCESSBILE TO EVERYONE
Our management team has been operating in the seafood industry for over two decades and through their unwavering passion and determination, the business has grown into the country’s leading seafood industry expert. We are constantly challenging ourselves, developing, innovating, improving and thinking about how to evolve and grow our business – and yours. Atlantis Foods’ strategic partnership with the factories in Atlantis provides many opportunities for product development and innovation.
To continue to be a highly respected, world-class food company, operating to the benefit of our customers, suppliers, employees and shareholders.
WHAT WE STAND FOR
We believe in collaboration, innovation and quality, and always strive to excel.
Persistent focus on our customers’ needs
• Passion and drive
A company-wide passion for what we do
• A can-do attitude
We are driven to deliver
- Breco Seafood is founded
- Supapackers is founded in Southern Africa as a seafood processing and packing facility.
SEAFOOD PROCESSING PLANT
- A seafood processing plant is established to increase the business’ value proposition to both local and export customers.
- Mascato, a Spanish fishery and marketing company, becomes a minority shareholder, which allows the company to access new markets and gain access to quality products.
- Supapackers expands its retail business to serve major retailers in South Africa.
- Lohnro, the Pan-African investment company, becomes a minority shareholder through the successful merger of Lohnro’s local seafood retail business, Oceanfresh and wholesale business, Fish on Line
- The name of the company changes from Supapackers to Atlantis Foods
ATLANTIS WORKERS TRUST
- Atlantis Seafood Products is sold to the Atlantis Workers Trust in a BEE transaction in which 100% of the factory’s economic rights are transferred to the local community
ATLANTIS FOODS AND BRECO SEAFOODS MERGE
- Atlantis Foods merges with well-known seafood importer and distributor Breco Seafoods; this provides expertise in seafood procurement, trading, cold storage, logistics, and capital strength.
- Khanyisile Fishing is sold to the Employee Trust
- Operations are consolidated and streamlined for rapid expansion
We are committed to operating in a way that is both economically and ecologically sustainable. This starts with responsible sourcing that respects the ocean habitat and the human capital involved in the process. We comply fully with the MSC/ASC Chain of Custody Standard, which ensures that our products are traceable and separated from non-certified products.
In 2012, we joined the WWF-SASSI Retailer/Supplier Participation Scheme and are committed to procuring seafood sustainably via their large network. Through continual collaboration with WWF- SASSI, we are able to make sustainable choices and add our voice to the global call for suppliers to improve their sustainability too, including their fishing methods.
All products are sourced, caught and/or processed by vessels and in factories which are compliant with applicable local legislation. The majority are EU approved from catching all the way through to Hazard Analysis Critical Control Point (HACCP) and National Regulator for Compulsory Specifications (NRCS) approved factories and storage facilities. All local suppliers and foreign sourced products are tested locally by the NRCS (among the highest standards globally). Without exception, every container is tested, and a certificate of compliance is issued by the NRCS. Our large supplier base is built on long term relationships and all our products are received from trusted, registered, quota- and permit-holding sources.
We believe transformation should be about making a truly meaningful contribution, rather than just ticking boxes. And that’s exactly what we did in 2016, when Atlantis Seafood Products was sold to the Atlantis Workers’ Trust. This broad-based BEE transaction resulted in 100% of the company’s economic rights being transferred to the Atlantis community members, the majority being previously disadvantaged black women. In 2019, we took it one step further and sold Khanyisile Fishing to the Khanyisile Employee Trust in another broad-based deal. This again had a huge impact on the Atlantis community, improving livelihoods and facilitating economic upliftment.
Compliance is extremely important to us, and food safety is one of our pillars. Our distribution arm, Atlantis Seafood Distributors, holds an FSA (Food Safety Assessment) certificate for the cold stores in Montague Gardens, along with MSC/ASC (Marine Stewardship Council / Aquaculture Stewardship Council) chains of custody. Our strategic factory partners in Atlantis comply with the highest food safety standards certifications, including HACCP, EU accreditation, IFS (International Featured Standards), ISO14001 (Environmental Standards), Halaal, Kosher, MSC/ASC chains of custody, OHS and the Spanish Retail Decalogue food safety criteria.
Luis has been operating in the seafood industry for over 31 years. His family’s fishing history began with the operation of five fishing vessels in Angola in the 1960s. In 2003, Luis and his brother Sergio’s entrepreneurial skills and vast experience in the processing and production of seafood led them to start Supapackers, now known as Atlantis Foods Holdings. Today, as the Chairman of Atlantis Foods, Luis remains committed and passionate, not only about the business, but also about the industry in which it operates.
Neil’s career started at Federal Marine as the Management Accountant. In 1996, he took a position as Financial Manager at Breco Seafoods, at that point a privately owned and unknown seafood trading business. In 1999, Neil became a shareholder and in 2001 he was a key player in a management buyout. Over the years, he has been involved in numerous aspects of the business, including financial, logistics, and sales and procurement. After Breco Seafoods was sold to Atlantis Holdings in 2017, Neil was convinced to stay on during the handover process. He decided to buy a share of the business in early 2020 and became part of the exco team.
Ferdi is a registered CA(SA) and holds an MBA from the UCT Graduate School of Business. After completing his articles at PricewaterhouseCoopers, he joined Media24 where he grew to hold senior positions such as acting CFO of the Media24 Magazines Division. In 2017, he accepted a position at Atlantis Foods as Head of Finance and was promoted to Financial Director at the end of 2017 upon completion of the merger with Breco Seafoods.
Sales & Procurement Director
Dean took his first position in the fishing industry at Lusitania Fishing processing facility in 1998 as factory manager. In 2002, he accepted a position as manager SCRL, Cold Store and Quayside at Premier Fishing, eventually in the role of Group Logistics manager (SCRL, WCRL, Squid, Hake, Abalone and Cold Store) and Managing Director of Premier Fresh. Dean joined Fish On Line as a director and shareholder in 2008, taking responsibility for the procurement and sales. When Lohnro bought a 51% share in Fish On Line in 2011, Dean stayed on as director and shareholder, becoming the MD by the time he left in 2015 to join Breco Seafoods as the business development director. As the current Sales & Procurement Director, he is a dedicated and well-connected industry specialist.